This article shows how to structure design processes into phases. To reliably generate good designs, it is important to deliberately allow for variation in the schedule. Since the design process is very hard to control, one needs the right balance of degree of variation and time depending on the desired goal.
1.Working Creatively in Depth
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Working Creatively in Depth
I personally often struggle to delve deeply into work. True to the saying; The grass is always greener on the other side (of the fence), I have always had a problem with committing. When my professor Ben Santo challenged me in the first semester to work solely on still lifes for the final project, it initially confused me. However, this is precisely where the strengths of the design process come into play. One sets fixed times in a schedule to make decisions. In the beginning, one researches an appropriate concept and also takes targeted time in the following phases to test and sharpen the concept in practice. In order to work purposefully towards the final implementation with clear sight at the end.
Important for this essay is the question of the application of creativity in design.
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Many design firms and design theorists avoid using terms like creative, inventive, or inspired to describe their processes. It is often emphasized that designers have a clear problem statement and develop understandable solutions. The problem with the words creativity and design is that their vagueness often evokes associations that inadequately represent the activity, tasks, and possibilities of design. Whether design succeeds in charging the words with meanings that correspond to the profession will be shown in the coming decades of this relatively young field. For example, the design thinking concept is an example of an innovation method that comes from design, which is also adopted and appreciated by other disciplines.
Important for this essay is the question of the application of creativity in design.